Tuesday, November 25, 2008

Class exercise 5

I think that the eight driving force of fashion are
(1) Past experience
-fashion is a cycle
-A cycle must be repeated

(2) Rivals of companies

(3) Economy of the society

-If teenagers have more money, they spend more on fashion to express themselves or show individuality.

(4) Music
-Different style influences fashion
e.g. Teddy Boy-> Male
Tutu-> Female

(5) Intution

(6) Movie

-Teenagers easily affected by celebrities
e.g. Sex and the city made Manolo Blahnik becomes popular.

(7) Trend of the entile society/globe

(8) The need of consumers

-For different events/functions
e.g. Party, uniform, trendy, functional. stylish......

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